A 5-step approach is taken to crafting your project with one goal in mind: to deliver a site that not only performs well, but captures the spirit at the heart of you and your business.
Before your branding, before your business plan, before your budget and new office, before anything is said, and before the eventual press conferences, IPO, and hit reality TV show - you and your vision have an Essence - the thread that runs through everything you say & do. It's the intangible, yet palpable, soil out of which everything in your business grows.
Whether its transformation, freedom, whimsy, compassion, playfulness, balance, adventure, etc., we will work together to understand what this is for you and your business and we will establish a baseline that will provide consistency and coherence throughout the entirety of your project.
We will get clear on what your goals are both for you and your business, and your digital presence. We will determine which brand elements are established, which are needed, and which may need to be revitalized.
We will also determine the overall scope of your project so you know what to expect, when to expect it, and so you can plan and schedule your needs and the needs of your business accordingly.
I will provide you with a blueprint to give additional clarity of the totality of your project. I will also provide a Brand Style Guide for you that will include everything from Brand Essence and Typography to Colors and Imagery. This will serve as an anchor point for you moving forward to eliminate any of the guess-work involved in keeping your Branding consistent throughout the digital presence of your business.
Where the planning comes to life! I will create your website and all other applicable branding elements based upon our Alignment session and will have you along for the ride with periodic checkpoints to ensure you are feeling as great about your project as I am.
I will give you the guided tour through your new website, including how you can make updates, swap imagery, create new posts, etc. Then we will launch your new website and I will turn the keys to the kingdom over to you to provide you with full ownership.
I take a holistic approach to building your website including:
Well, obviously. More specifically, I will assist you in securing a domain and hosting, before we get to making all of the fancy stuff.
All things Brand Identity - from messaging to logo to typography and colors - starting with chartreuse and lilac. If you don't like those, we will change them.
A picture is worth a thousand words, but that's too long. We will make them worth at least a couple hundred characters - but really, REALLY good ones.
When you speak, you are animated, full of personality, alive in your facial expressions, and your language is full of vibrance and nuance - no reason your copy should be any different (minus the facial expressions, of course).
I provide you with a foundational SEO starting point so that you can be on your way to connecting with those that need you most.
I will help you feel at home with your new resources and install a 'you can't break it' button. ...of course, if you do break it, I have a drawer full of 'fix it' buttons. Update, post, do some other stuff, feel the autonomy surge through every fiber of your being.
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Have something else specific you want to work on? Tell me all about it below!