Brand Characteristics

In this section, please select a numeric value (1-10) from the dropdown box that best represents your brand. The number (1) represents the characteristic on the left, while the number (10) represents the characteristic on the right. Answer in the context of intangible characteristics. For example, in the first question, think of feminine more as nurturing, compassionate, relationship-oriented, etc., and masculine as assertive, ambitious, logical/analytical, etc....Feel free to select the value from the full range that you feel best describes your brand.
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Feminine - - - - - - - - - - - - - Masculine

Simple (relatable) - - - - - - - - Complex

Soft - - - - - - - - - - - - - - - - - - - Sharp

Necessity - - - - - - - - - - - - - - - Luxury

Playful - - - - - - - - - Serious(corporate)

Raw(textured) - - - - - - - - - - - Refined

Sporty(dynamic) - - - - - - - - - Elegant

Adventure - - - - - - - - - - - - - - Secure

THANK YOU!

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